Jeremy Gutsche was recently interviewed on BNN for his views on how retailers are bringing interactive concepts into their advertisements and campaigns, giving their target audiences a say on what makes it to production for sales both in-store and online.
In this feature, Gutsche discusses with the Executive Director of Schulich Executive Education Centre Alan Middleton examples of brands which use interactive retail in their promotions, along with the concept of "social location" -- how retailers use social media as a platform to put their creative campaigns on the geographical map. From touching upon interactive burlesque sites to discussing crowdsourced fashion designs, Gutsche provides proof on how the consumer now plays an even larger role in today's market.
Check out the first half of the full 12-minute clip here!
Check out the second half of the full 12-minute clip here!
BNN: Jeremy Gutsche on Interactive Retail and Social Location
Bnn Jeremy Gutsche On Interactive Retail
Trend Themes
1. Interactive Retail - Opportunity to engage customers through interactive advertisements and campaigns, giving them a say in product development.
2. Social Location - Leveraging social media as a platform to showcase creative campaigns and connect with geographically relevant audiences.
3. Crowdsourced Fashion Designs - Disruptive innovation opportunity to involve consumers in the design process, creating unique and personalized fashion products.
Industry Implications
1. Retail - Exploring interactive retail strategies to enhance customer engagement and drive sales.
2. Advertising - Utilizing social media platforms and interactive approaches to create impactful campaigns and connect with target audiences.
3. Fashion - Adopting crowdsourcing methods to involve customers in the design and production of fashion items, ensuring personalized and on-trend products.