The BMW iMagazine Olympics edition is a special edition of the car-branded tablet app that focuses on the London 2012 Olympic and Paralympic Games.
Created by Partners Andrews Aldridge, the BMW iMagazine opens with a beautiful piece of time-lapse photography, which shows a sunset over the Olympic Stadium. The special edition -- and free -- magazine provides exclusive video interviews and footage of leading Olympic athletes doing what they do best, such as Rebecca Adlington driving her new BMW 6 Series Convertible. Other athletes to be featured in the BMW iMagazine Olympics edition include Steve Backley, James Cracknell (also guest editor of the magazine), Tim Brabants and David Weir.
According to Campaign, BMW is a top-tier sponsor of the 2012 Olympics and will be providng a fleet of 4,000 cars, motorcycles and bikes for athletes and officials.
Automaker Sports Publications
BMW iMagazine Olympics Edition Focuses on Sport & Athletes
Trend Themes
1. Branded Tablet Apps - BMW iMagazine Olympics edition highlights the use of branded tablet apps to promote events and products.
2. Exclusive Athlete Content - The inclusion of exclusive video interviews and footage of leading Olympic athletes provides an opportunity for more exclusive athlete content
3. Event Sponsorship Marketing - BMW's sponsorship of the Olympics displays a potential opportunity for advertising by sponsoring major events.
Industry Implications
1. Automotive - BMW's use of a tablet app in sponsorship of the Olympics highlights a possible cross-over between technology and automotive industries
2. Media & Entertainment - The BMW iMagazine Olympics edition is free and offers premium content to the public, reflecting an opportunity for media and entertainment companies to provide exclusive access.
3. Sports & Fitness - The athlete-centric focus of the BMW iMagazine Olympics edition creates a possible opportunity for sport and fitness companies to partner with event and tournament organizers.