Automaker AI Use Policies

The BMW Group is a leading company when it comes to integrating Artificial Intelligence (AI) and using it for the digital transformation of the automotive industry. The company uses AI throughout the value chain to enhance the customer experience, product quality, employee satisfaction, and process efficiency. However, the company also recognizes the ethical and social implications of AI and strives to use it in a responsible and trustworthy manner.

To ensure this, the BMW Group has developed a code of ethics for AI, based on the EU guidelines for trustworthy AI. The code consists of seven principles that cover the development and application of AI within the company. These principles are: human agency and oversight, technical robustness and safety, privacy and data governance, transparency, diversity, non-discrimination and fairness, environmental and societal well-being, and accountability.

The seven principles aim to ensure that AI supports human values and respects human dignity, autonomy, and rights. They also seek to prevent harm, discrimination, and bias from AI applications and to promote sustainability, innovation, and social good. The BMW Group believes that responsible AI has a huge potential to create long-term benefits for all its stakeholders and is committed to advancing AI driven by ethical principles that always put people first.