This BMO bank machine, which reaches 10 feet in height was created in honor of this year's annual NBA All-Star game.
While the height of the BMO bank machine makes it impossible to withdraw money from, it is being utilized as a non-traditional billboard. Written across the front of the machine is the phrase "The NBA All-Stars Are Coming." The truly authentic height of the ATM perfectly matches the official height of an NBA's regulation basketball net.
This unique promotional prop is a creative way for the bank to captivate the attention of consumers while generating hype for the highly anticipated game. The machine, which was recently erected at BMO's flagship location in Toronto, will remain there until the NBA All-Star game on Sunday, February 14th.
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
Trend Themes
1. Basketball-inspired Promotions - Create unique marketing props inspired by basketball to generate excitement for events and captivate consumers.
2. Non-traditional Billboards - Use non-traditional advertising methods, like ATMs, to communicate messages to consumers and increase brand awareness.
3. Height-centric Designs - Incorporate height into product design to emphasize a specific theme and create a memorable experience for consumers.
Industry Implications
1. Banking - Banks can use creative marketing props to increase brand recognition and captivate their target audience.
2. Advertising - Creative agencies can explore unconventional ways to promote events and products, like using non-traditional billboards.
3. Event Planning - Event planners can incorporate unique design elements, like height-centric designs, to create memorable experiences for attendees.