Tarte, a cosmetics brand that's based out of New York City, recently updated its offerings with a brand new Blush Book palette, the third release of its kind.
As POPSUGAR Beauty reports, the brand's last two Blush Book palettes sold out almost instantly, meaning that those who are keen on grabbing the third for themselves will need to act quickly on August 23, when it will make its official release. Included in the palette are seven different shades of blush, which range from a vivid hue to coral, to a light hue of peach. Also included are various shades of pink, enabling consumers to mix and match the shades as they please to achieve the perfect look. In the center of the Blush Book palette is highlighter called Spirited as well, which adds some glow to the cheekbones to bring out the colors even more.
Expansive Blush Palettes
Tarte's Blush Book Palette Includes Seven Blush Shades and a Highlighter
Trend Themes
1. Expanded Blush Palettes - Opportunity for brands to offer larger selection and variety of blush shades in a single palette.
2. Limited Edition Beauty Releases - Potential for brands to create buzz and excitement by regularly releasing limited edition cosmetic products.
3. Customizable Makeup Trends - Opportunity for consumers to mix and match shades to create their own unique looks with versatile makeup palettes.
Industry Implications
1. Cosmetics - Innovative makeup brands can design and launch expanded blush palettes to meet the demand for more blush options in a single product.
2. Beauty Retail - Retailers can capitalize on the popularity of limited edition beauty releases by curating exclusive product launches and collaborations to attract customers.
3. Personalized Beauty - Technology-driven beauty companies can develop apps or platforms that allow customers to customize and create their own makeup looks using versatile makeup palettes.