There is an ever-increasing number of canned hard seltzers on the market, so the Bluecoat Gin For Seltzer is positioned as a different kind of product for consumers to pick up later this summer. The spirit is reported to be perfect for mixing with soda water and perfect for crafting cocktails that are as refreshing as they are flavorful. The gin puts the control in the hand's of the consumer and encourages them to craft a recipe that suits their specific needs instead of relying on what premixed varieties are available.
The Bluecoat Gin For Seltzer was explained further by Founder and CEO of Philadelphia Distilling Andrew Auwerda who said, "Hard seltzer is a white-hot trend at the moment, but we see room for improvement both on the consumption experience and the flavor profile. For a newer generation of drinker, hard seltzers are as ubiquitous as beer, and in some cases what they think of when they think of ‘cocktailing.’ But as more and more people entertain at home, there’s room in the marketplace for an elevated seltzer experience beyond just cracking open a can for your guests or pointing to the cooler. We think Bluecoat Gin for Seltzer is that answer."
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