Blue Kazoo, a puzzle brand founded on its huge success from TikTok by creator and co-founder Abraham Piper, is now leveraging the platform to connect with more consumers. Drawing inspiration from vintage puzzles, the brand is renowned for its innovating customer care alongside its meticulous design and its latest launch is no exception.
Blue Kazoo is now launching a new series of vintage travel puzzles that uses stunning color schemes with eye-catching landscape design, perfect for anyone seeking "screen free" entertainment. These include classic American imagery like the boats, vintage trains, and commercial airplanes. Consumers looking for more contemporary pieces may be drawn to the brand's Bernie Sander's inspired puzzles and circular globe puzzles.
The entire Blue Kazoo range is now available to purchase online.
Social Media Puzzle Campaigns
Blue Kazoo is Leveraging TikTok to Connect with More Consumers
Trend Themes
1. Tiktok Puzzle Campaigns - Leveraging TikTok's massive audience for puzzle campaigns can increase brand awareness and drive sales.
2. Vintage Puzzle Revivals - Creating vintage-inspired puzzles can tap into the growing nostalgia trend and offer something unique to consumers.
3. Screen-free Entertainment - Providing customers with screen-free entertainment options can differentiate a brand and cater to those seeking alternative forms of leisure activity.
Industry Implications
1. Toy and Game Manufacturing - Incorporating social media into toy and game marketing strategies can increase sales and brand awareness.
2. E-commerce - Offering unique and innovative products, such as vintage-inspired puzzles, can attract attention and drive more online sales.
3. Retail - Creating screen-free entertainment options within retail stores can offer a unique shopping experience to consumers.