The iconic Blue Heart Crème de La Mer was recently released in a limited-edition, commemorative package. The brand boasts a sustainable product made from Gian Sea Kelp, Miracle Broth, and Lime Tea. Moreover, La Mer Blue Heart is made without any parabens or phthalates.
The brand's name -- La Mer -- is the French word for the ocean, which is why the company decided to launch an ocean-saving social media campaign. For every image uploaded to social media channels using the hashtag #LaMerDonation and #LaMerBlueHeart, the company will donate $25 to ocean conservation projects (up to $650,000). The brand also partnered with singer-songwriter Jhené Aiko to promote the charitable campaign through social media.
Thia limited-edition luxury moisturizing cream is available at online retailers for $490.
Ocean Conservation Creams
La Mer Launched a "Blue Heart" Jar to Raise Funds to Protect the Oceans
Trend Themes
1. Ocean Conservation Products - Creating sustainable skincare products and implementing social campaigns to give back to the environment creates the opportunity to disrupt traditional beauty and personal care industries.
2. Social Media Cause Marketing - Launching a social media campaign that connects consumerism with philanthropy creates the opportunity to disrupt traditional marketing strategies and create a positive consumer-brand relationship.
3. Luxury Limited-edition Products - Creating high-end limited-edition products with a charitable purpose creates the opportunity to disrupt traditional luxury product industries.
Industry Implications
1. Skincare and Personal Care - This industry can take steps towards producing environmentally sustainable products by using eco-friendly ingredients and giving back to the environment.
2. Marketing and Advertising - By incorporating social media campaigns that encourage consumers to partake in philanthropy, businesses can revolutionize traditional marketing and advertising techniques.
3. Luxury Product Manufacturing - By creating luxury products that serve a larger purpose beyond aesthetic beauty, companies can disrupt and redefine the luxury industry and its values.