The 2012 Summer Olympics in London are bound to be spectacular. Specifically for the event the committee has built a massive blue fence to encircle the sporting venues. Already answering the question of what to do with the fence afterward is Rotterdam’s Blue Fence Project.
The first structure completed by the Blue Fence Project is a two-story bird watching tower, catering to the active birders of Lea Valley. Also in the pipelines are what appear to be two-person sailboats and stools constructed from the same blue plywood.
Upcycled Plywood Creativity
Blue Fence Project Will Recycle 2012 London's Olympic Enclosure
Trend Themes
1. Upcycling Plywood - There is an opportunity to explore creative solutions for repurposing plywood after major events like the Olympics.
2. Sustainable Architecture - Building structures out of upcycled materials like plywood can be a disruptive innovation in the architecture industry.
3. Eco-friendly Tourism - Using upcycled materials to build tourist attractions like bird watching towers can be a trend in the tourism industry.
Industry Implications
1. Construction - The construction industry can explore the use of upcycling methods to reduce waste and costs during and after major events.
2. Furniture - The furniture industry can investigate the use of upcycled plywood to create sustainable, unique pieces.
3. Tourism - The tourism industry can shift towards sustainable, eco-friendly practices by using repurposed materials for tours and attractions.