Blue Diamond Almonds and More are being launched by the brand as part of its foray into the mixed nuts category that will provide consumers with a delicious option to try out this autumn and winter. The snack range features more than 50% almonds in the mix with cashews and pistachios also in the mix, and has three flavors including Roasted Sea Salt, Honey Roasted and Smokehouse. The snacks are headed to Kroger locations in 14-ounce cans priced at $11.99 and will be available at additional retailers in early 2025.
Vice President of Marketing and innovation Maya Erwin spoke on the Blue Diamond Almonds and More range saying, "We’ve found that nearly half of consumers consider flavour to be the most important factor when purchasing snacks, but there was a lack of flavour choice in the mixed nuts category. No one knows flavours like Blue Diamond, so we created Almonds and More to meet consumers’ appetite for premium and protein packed flavour options so they can get the most from their favorite snack nuts."
Flavorful Mixed Nut Snacks
Blue Diamond Almonds and More Come in Three Flavors
Trend Themes
1. Flavored Nut Snacks - The introduction of diverse, gourmet flavors in mixed nuts offers a new tier of premium snacking choices for consumers.
2. Protein-rich Snacks - Products catering to protein-conscious consumers are expanding with mixed nuts being positioned as both flavorful and nutritious snack options.
3. Seasonal Snack Launches - Seasonally timed product launches such as those geared towards autumn and winter capitalize on changing consumer preferences and festive flavor cravings.
Industry Implications
1. Snack Foods Industry - The snack foods industry is experiencing a transformation with the growing demand for artisanal and health-oriented products.
2. Retail Industry - Retailers are expanding their premium snack offerings, creating a market for high-margin, value-added products like flavored mixed nuts.
3. Flavor Innovation Industry - Flavor innovation is a thriving sector where brands like Blue Diamond lead in developing novel taste experiences to drive product differentiation.