AMBUSH works in collaboration with Nike to continue their ongoing partnership -- this time, the duo unveils two new colorways, a blue and orange option of the Air Adjust Force sneaker model. The shoe is detailed with removable shrouds that are seen wrapping around the heel all the way to the midfoot section -- this is also detailed with co-branding accents that nod to both contributing efforts.
Both of the shoes are detailed with the Nike Grind rubber material for a sustainable touch at the outsole foundation. The Blue iteration has the titular hue throughout and contrasting hues of black as the orange colorway is bright in hue and detailed with maroon as the contrasting color.
Retro Vibrant Basketball Sneakers
AMBUSH and Nike Drop Blue and Orange Air Adjust Force Shoes
Trend Themes
1. Retro-inspired Sneakers - Opportunity to disrupt the sneaker industry by capitalizing on the trend of retro-inspired designs.
2. Customizable Sneakers - Innovation opportunity to offer removable and customizable shrouds on sneakers for a unique and personalized design.
3. Sustainable Materials - Opportunity to disrupt the sneaker industry by incorporating sustainable materials like Nike Grind rubber in shoe production.
Industry Implications
1. Fashion Retail - Innovation opportunity to integrate retro-inspired sneaker designs into fashion retail stores and online marketplaces.
2. Athletic Footwear - Capitalizing on the trend of retro-inspired designs in athletic footwear to help bring in new customers.
3. Sustainable Fashion - Opportunity to capture consumers interested in sustainable fashion by incorporating sustainable materials into sneaker designs.