Purdys Chocolatier, a Canadian retailer and confectionery operator that's based out of Vancouver, recently unveiled its Blossom Gift Set.
The set of dark and milk chocolates comes in a seasonally decorated box, with beautiful lilac-colored blossoms covering the front of it. Accenting the flowers of varying shades of purple is gold cursive lettering, which states "let your dreams blossom" on the bottom right side of the metal lid. Topping off the box is a chocolate lollipop that's decorated to look like a purple tulip. All the chocolate used in the set is 100% sustainable and ethically sourced as well.
Although the Blossom Gift Set is ideal for any spring dinner event or party, it was created specifically by the brand for Mother's Day.
Seasonally Decorated Chocolate Sets
Purdys' Blossom Gift Set is Ideal for Mother's Day
Trend Themes
1. Seasonal Chocolate Gift Sets - Opportunity for confectionery brands to create limited-edition chocolate gift sets with seasonal decorations for various occasions.
2. Ethically Sourced Chocolates - Potential for chocolate brands to highlight their use of 100% sustainable and ethically sourced chocolate as a selling point.
3. Customized Chocolate Packaging - Demand for personalized and beautifully designed chocolate packaging, creating opportunities for customization services in the confectionery industry.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery brands to create unique and seasonally decorated chocolate gift sets.
2. Food and Beverage - Opportunity for food and beverage companies to emphasize the ethical sourcing of ingredients, such as sustainable and ethically sourced chocolates.
3. Packaging - Potential for packaging companies to offer customized and visually appealing packaging solutions for chocolate brands and gift sets.