Potato chip lovers will be pleased to hear of the new 'Bloom Chips' framework. Designed by artist Dohyuk Kwon, the packaging product actually doubles as a bowl when properly unfolded. This is an entirely new solution to a snacking problem caused by the inability to reach the bottom of cylindrical goodie containers.
Kwon claims that his construction expands, claiming that: "Simply speaking, it's like a blooming flower." This disposable bowl may be used to accommodate the sharing of party favors, and will certainly attract some much deserved attention to the eccentric concept. The step-by-step Bloom Chips guide explains the product in detail, as well as the tricky issue it has unraveled, literally. As this idea takes off, imitations on behalf of leading brands may begin to take shape.
Utilitarian Snack Packaging
The 'Bloom Chips' Design Doubles as a Bowl
Trend Themes
1. Multipurpose Packaging - There is an opportunity for companies to create packaging that transforms into a secondary use product, such as a bowl.
2. Sustainability-driven Packaging - Brands can explore ways to incorporate eco-friendly materials when creating multipurpose packaging.
3. Innovative Packaging Design - Designers can push boundaries and create packaging that is both aesthetically pleasing and functional, like Bloom Chips.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG brands can leverage innovative packaging to differentiate themselves in the marketplace and improve user experience.
2. Food & Beverage - Food and beverage companies can explore ways to create packaging that enhances the snacking experience and makes it more convenient for consumers.
3. Sustainability - Sustainability-focused companies can use this trend to improve their environmental impact by using eco-friendly materials in their packaging designs.