Swiss coffee brand Lattesso is one of the country's leaders in the industry and in 2018 the company is teaming up with qiibee for a blockchain-based loyalty program. Essentially, the power of the digital technology will be harnessed to introduce better benefits and rewards for members throughout Switzerland, Germany, Austria, the Benelux, and Russia.
qiibee is aiming to "bridge the gap between modern day loyalty systems and the cryptocurrency industry." In doing so, the decentralized blockchain-based loyalty ecosystem and Lattesso will be able to grant customers worthwhile rewards, and broaden the scope of how and when they are used.
In addition, it is reported that blockchain-based loyalty programs have the potential of eliminating liabilities, offering a more secure data storage, as well as lower management costs for the company itself.
Blockchain-Based Loyalty Programs
Latesso and qiibee's Team Up is a Pioneering Example
Trend Themes
1. Blockchain-based Loyalty Programs - Using blockchain technology to enhance loyalty programs and provide better rewards and benefits for customers.
2. Decentralized Loyalty Ecosystems - Creating loyalty programs that operate on decentralized blockchain networks to increase efficiency and broaden the usability of rewards.
3. Secure Data Storage and Management - Leveraging blockchain technology to offer more secure and cost-effective storage and management of customer data in loyalty programs.
Industry Implications
1. Coffee Industry - Implementing blockchain-based loyalty programs in the coffee industry to enhance customer loyalty and engagement.
2. Retail Industry - Adopting decentralized loyalty ecosystems to transform traditional loyalty programs in the retail sector and improve customer retention.
3. Hospitality Industry - Exploring the use of blockchain technology for loyalty programs in the hospitality industry to provide enhanced rewards and secure data management.