Blippar's navigation app is leveraging augmented reality to enhance a consumer's experience of getting from point A to point B.
The app deviates from the traditional 2D mapping systems, in which mistaking a left turn, for a right turn happens all too often. Through the Blippar app, individuals will be presented with an enhanced navigational system that displays the proper turns through one's smartphone camera. To use the app, users simply follow the large AR arrows which are superimposed on real-time images of the city streets. Promising to be more accurate than traditional GPS systems, this highly engaging app illustrates the world through the user's smartphone, highlighting points of interest in real time.
The app is still in the early stages of its production, but is currently available in central London, and San Francisco.
AR Navigating Apps
Blippar's Navigation App Offers Directions and Contextual Information
Trend Themes
1. Augmented Reality Navigation - The use of augmented reality technology to enhance navigation is a disruptive innovation opportunity for the tech industry to create more engaging and intuitive navigation experiences.
2. Real-time Image Overlay - The trend of overlaying real-time images to provide additional context and information is a disruptive innovation opportunity for the tech industry to explore new ways of displaying information in a highly engaging manner.
3. Location-based AR Technology - The use of location-based augmented reality technology to highlight points of interest in real-time is a disruptive innovation opportunity for the travel and tourism industry to create more immersive experiences for their customers.
Industry Implications
1. Technology - The application of augmented reality technology to navigation presents a disruptive innovation opportunity for the technology industry to revolutionize the way people navigate and interact with their environment.
2. Travel and Tourism - The use of augmented reality technology to highlight points of interest in real-time presents a disruptive innovation opportunity for the travel and tourism industry to create more immersive and engaging experiences for their customers.
3. Smartphone App Development - The trend of overlaying real-time images and using augmented reality technology to enhance navigation presents a disruptive innovation opportunity for app developers to create more intuitive and engaging smartphone applications.