The Bling Bling Shopping Family is made up of more wacky characters than your last relative reunion so be prepared to start saving your cash and reconsidering your complaints about your outlandish ancestors.
The rap campaign released by ad agency Sofa Experience Communications, was made to promote a coupon booklet being offered to a large shopping center in Barcelona. Looking like something you'd see on MTV rather than QVC, the short ad features a gold-covered family gyrating to the beat of dynamic discount lyrics.
The Bling Bling Shopping Family is led by the clans diamond-draped patriarch that points out why it's necessary to pick up take advantage of savings, reinforced by sultry winks and lip-licking vikings. This is one coin-conscious crew that will hopefully help the shopping center be blessed with the viral video Midas touch.
Flashy Coupon Campaigns
The Bling Bling Shopping Family Raps About Rebates
Trend Themes
1. Rapvertising - There is an opportunity for businesses to use rap campaigns as a unique and attention-grabbing way to promote their products or services.
2. Creative Coupon Campaigns - Innovative coupon campaigns, like the Bling Bling Shopping Family rap campaign, can generate excitement and engagement among consumers.
3. Viral Marketing - Creating entertaining and shareable content, such as the Bling Bling Shopping Family rap video, can help businesses reach a wider audience and increase brand visibility.
Industry Implications
1. Advertising - The advertising industry can explore the use of unconventional and catchy campaigns, like rapvertising, to capture the attention of consumers.
2. Retail - Retailers can take inspiration from creative coupon campaigns to incentivize customers and drive sales.
3. Marketing - Marketers can leverage viral marketing strategies to create buzz around products or services and increase brand awareness.