In a world where reputation and first impressions mean everything, researching people online is becoming a frequent thing people do when inquiring about potential dates.
The era of blind dating is slowly coming to an end as more and more single Canadians are turning to the safety of search engines like Yasni and WomanSavers.com, to research their prospective partners.
Whether for personal safety, or to gain information to increase the chances of winning someone’s heart, many people have scrapped the idea of blind dating and instead have embraced the modernity of online background checks.
Death of Blind Dates
Yasni's Online People Searches Reduces Unfamiliar Encounters
Trend Themes
1. Increased Online Background Checks - Opportunity for online platforms that offer comprehensive background checks to cater to the growing demand for personal safety and informed decision-making in dating.
2. Shift From Blind Dating to Online Research - Opportunity for dating websites that integrate comprehensive profile information and allow users to research potential partners online, creating a safer and more informed dating experience.
3. Growing Importance of Reputation Management - Opportunity for individuals and businesses to provide reputation management services, assisting people in maintaining a positive image online to enhance their dating prospects.
Industry Implications
1. Online Background Check Services - Opportunity for companies specializing in online background checks to capitalize on the increasing demand for personal safety and risk assessment in dating.
2. Dating Websites - Opportunity for dating platforms to differentiate themselves by integrating comprehensive profile information and online research capabilities, offering a safer and more informed dating experience.
3. Reputation Management Services - Opportunity for reputation management firms to assist individuals in cultivating a positive online image, thereby improving their dating prospects and personal brand.