'When Mustang Met Tinder' is a blind dating campaign from Ford and Tinder that uses the popular matchmaking app to potentially help users find new relationships.
On Tinder, users came across a branded profile that said: "Swipe right if you fancy a blind date in a Ford Mustang." While users were paired up with a real date to ride in the car with them, those who opted into the experience were actually being given an opportunity to get to know and fall in love with the Ford Mustang.
To help break the tension and awkwardness that sometimes accompanies a blind date, Tinder users received incoming calls from "Cupid," or comedian Jarred Christmas and were tasked with performing activities such as parking the vehicle in a drive-in cinema.
Automotive Matchmaking Dates
Ford and Tinder Set Up a Blind Dating Adventure in a Mustang
Trend Themes
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2. Online-to-offline Integration - Opportunity to seamlessly connect online platforms with offline experiences to enhance customer engagement.
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Industry Implications
1. Automotive - Disruptive innovation opportunity for car manufacturers to create unique marketing campaigns that engage consumers and build brand loyalty.
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3. Entertainment - Opportunity for entertainers or celebrities to collaborate with brands for interactive marketing campaigns that resonate with consumers.