Experimental Perfume Club is debuting its blendable fragrance capsule collection at Liberty with a focus on letting consumers create a tailored scent to suit their personal preferences.
The Layers 01 collection includes a trio of scents, each of which represents a top, middle or base note. The "top note" of the collection is Bergamot, which is made with an uplifting blend of citrus oil, juniper berry oil, incense oil and tea notes. Jasmine serves as the collection's mid-layer scent, while Sandalwood offers grounding notes of musk, pink peppercorn and vetiver.
These mix-and-match fragrances are conveniently packaged for easy layering and have the potential to be paired with future product releases from the Experimental Perfume Club. The Layers 01 line is first launching at Liberty, then it will be shared internationally.
Blendable Fragrance Collections
Experimental Perfume Club's 'Layers 01' Trio is Customizable
Trend Themes
1. Blendable Fragrances - Creating customizable scents tailored to individual preferences is a disruptive innovation opportunity.
2. Capsule Collections - Packaging fragrances as mix-and-match capsules opens up new possibilities for future product releases and consumer customization.
3. Layered Scent Experiences - Offering fragrances with distinct top, middle, and base notes allows for personalized fragrance layering, creating unique olfactory experiences.
Industry Implications
1. Perfume - The blendable fragrance trend presents disruptive innovation opportunities for the perfume industry in terms of customization and consumer engagement.
2. Beauty - The concept of blendable fragrance collections can extend beyond perfumes, disrupting the beauty industry by offering customizable scents for various beauty and personal care products.
3. Retail - Introducing blendable fragrance capsules opens up opportunities for retailers to create unique experiences and engage customers through fragrance customization.