Grubhub and Buffalo Wild Wings have announced the 'Blazin Challenge' and 'Feeding Frenzy' events. Feeding Frenzy is an event hosted as a halftime show during the 'League of Legends Championship Series (LCS)' in North America. During this halftime show, gaming fans will face off against one another in a chicken wing eating tournament. This is an exciting event for LCS attendees and at-home viewers alike.
To increase the attractiveness of the event for at-home viewers, the Blazin Challenge is a special promotion for viewers to challenge themselves to eat boneless wings. Diners can use the code 'FRENZY' on Grubhub to add a 6-piece boneless wings set to an order of $25 or more for free. On top of this, the order will also have free delivery. To increase the value of the event even further, the Grubhub has announced that the first 10,000 customers to place an order with the code FRENZY will receive a free 'Hextech Chest' and accompanying 'Hextech Key,' which is a digital item used in League of Legends to receive in-game cosmetics, such as skins and outfits.
Esports Restaurant Promotions
The Feeding Frenzy is a Chicken Wing-Eating Face Off with Promotions
Trend Themes
1. At-home Promotions - Businesses can offer special promotions to at-home viewers to increase the attractiveness of events and attract a wider audience.
2. Gaming Fan Events - Hosting unique events such as the Feeding Frenzy and Blazin Challenge can attract gaming fans and create memorable, shareable experiences.
3. Digital Item Rewards - Offering digital item rewards to customers can increase value and loyalty to a brand or event.
Industry Implications
1. Food Delivery - Food delivery services such as Grubhub can partner with restaurants to offer promotions during events and increase sales.
2. Restaurant - Restaurants such as Buffalo Wild Wings can host unique events to create memorable experiences for customers and attract a wider audience.
3. Gaming and Esports - Gaming and esports industries can partner with food and beverage brands to offer unique events and promotions to attract and engage fans.