SPAR partner Blakemore Retail launched its ‘Buy One, Get One for a Penny’ campaign last week, in an effort to reward the grocery retailer's loyal shoppers while spotlighting SPAR's private label brand.
Going from September 17th to October 7th, the cost-cutting promotion will be offered at across SPAR locations, and will be applied to pre-selected SPAR brand grocery, frozen food and household products -- giving shoppers a second product for just a penny once they have made an initial purchase.
"Blakemore Retail is launching this promotion to raise awareness of the SPAR brand and the quality and variety of products available in the range. The aim is to improve people’s perception of SPAR prices and drive customer loyalty by proving that the brand offers great value for money." said AFB Head of Marketing Kev Jones about the campaign.
Cost-Cutting Grocery Promotions
Blakemore Retail Will Launch a Buy One, Get One for a Penny Promo
Trend Themes
1. Cost-cutting Promotions - Opportunity for businesses to attract and reward loyal customers by offering cost-cutting promotions on selected products.
2. Private Label Brands - Disruptive innovation opportunity for retailers to promote their private label brands through buy one, get one for a penny campaigns.
3. Customer Loyalty - Opportunity to improve customer perception and drive loyalty by showcasing the value and variety of products offered through promotional campaigns.
Industry Implications
1. Grocery Retail - Opportunity for grocery retailers to increase sales and customer loyalty through cost-cutting promotions on selected products.
2. Frozen Food - Disruptive innovation opportunity for frozen food industry to boost sales by participating in buy one, get one for a penny promotions.
3. Household Products - Opportunity for household product manufacturers to increase product visibility and sales by participating in cost-cutting promotions.