Black Rifle Coffee Company (BRCC) is a mission-driven coffee brand that was founded to support U.S veterans, active military, and first responders. Today, the company has announced the launch of its fall menu, which will be offered at all of its coffee shop locations nationwide.
New menu items include 'Smashed Pumpkin,' Trick N' Treat,' 'Smokey Joe,' and 'Pumpkin Swirl Bread.' Smashed Pumpkin features a pumpkin pie flavor and comes with spiced brown sugar syrups. This beverage can be ordered either hot or cold and contains either nitro foam or steamed milk. Meanwhile, Trick N Treat is a hot chocolate beverage that comes topped with real whipped cream and caramel drizzle.
"Our Smokey Joe drink was a customer favorite last season, with a balanced sweetness and smoky flavor to make you feel like you’re warming up around a campfire," said Chief Retail Officer Heath Nielson. "Smokey Joe, alongside our Smashed Pumpkin and TrickN' Treat drinks, are loaded with fall flavor."
Veteran-Supporting Coffee Shops
Black Rifle Coffee Company Launches Its Exciting Fall Menu
Trend Themes
1. Mission-driven Brands - Launching a mission-driven brand can help companies stand out in a crowded market and attract consumers who are looking to support businesses with values aligned with their own.
2. Seasonal Menus - Offering seasonal menus can help businesses generate hype and keep customers coming back to try new offerings.
3. Creative Beverage Offerings - Innovative beverage offerings like BRCC's Smashed Pumpkin and Trick N' Treat can help companies differentiate themselves and appeal to customers' evolving tastes.
Industry Implications
1. Coffee Shops - Coffee shops can differentiate themselves and attract loyal customers by offering unique beverage offerings and aligning their brand with a social mission.
2. Food and Beverage - The food and beverage industry has significant untapped potential for creating mission-driven brands that resonate with consumers and provide differentiation in a crowded market.
3. Hospitality - The hospitality industry can benefit from incorporating unique beverage offerings and seasonally rotating menus to generate excitement and build customer loyalty.