Black Opal is a cosmetic brand that was created to help women of color find better makeup and skincare products to suit their specific needs. On the Black Opal website, consumers are able to consult a tool to help them find their perfect shade, from Fair to Medium Dark or Deep. Alongside this, the brand also provides a comprehensive guide to the undertones of one's skin and the best foundations, concealers and other products. A product like Black Opal's True Color Mineral Matte Powder Foundation SPF 15 is offered in a dozen different shades, which is indicative of the diversity of its entire range.
Across the clothing and cosmetic industries, brands are expanding their definition of "skin-colored" to offer more than just light, medium and dark shades. This can be seen in everything from new shades of "nude" in footwear and hosiery to lingerie and makeup.
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
Trend Themes
1. Expanding Shade Ranges - Brands are offering a wider variety of skin tones and undertones in their products.
2. Inclusive Makeup Guides - Brands are providing comprehensive resources to help consumers find the best products for their specific needs.
3. Diverse Cosmetic Ranges - Brands are developing makeup lines that cater to the diversity of skin tones and undertones.
Industry Implications
1. Beauty - Cosmetic brands are seizing disruptive innovation opportunities by expanding their shade ranges and offering inclusive makeup guides.
2. Apparel - Clothing brands are capitalizing on disruptive innovation opportunities by expanding their definition of 'skin-colored' and offering more diverse shades in footwear, hosiery, and lingerie.
3. Cosmetics - Cosmetic brands are recognizing disruptive innovation opportunities by creating diverse ranges of makeup that cater to a wide variety of skin tones and undertones.