Nike's 2015 Black History Month Collection highlights the achievements of six athletes and coaches: Theotis Beasley, Kevin-Prince Boateng, Jerry Rice, Brianna Rollins, C. Vivian Stringer and John Thompson. Celebrating their success across basketball, football, running, soccer and skateboarding, each of them have "positively impacted sport with their courage and determination," writes Nike.
Comprised of 28 items including sneakers, hats and tees, the 2015 Black History Month Collection brings attention to the impressive strides these individuals have made while allowing people to show their support in a stylish way. Michael Jackson, Vice President and General Manager of Global Basketball, Nike Brand, notes, "Sport is an incredible platform to inspire and encourage positive social change. Our 2015 Black History Month Collection honors and celebrates the athletes and leaders who have influenced global culture and have paved the way for our next generation."
African-American Celebrating Shoes
The Nike Black History Month Collection Honors Six Athletes
Trend Themes
1. Athlete-inspired Collections - Creating collections inspired by athlete's stories and accomplishments to celebrate their success and empower their fans.
2. Diverse Representation - Highlighting diversity and representation within industries through product collections and storytelling to bring attention to underrepresented groups.
3. Socially-conscious Marketing - Developing marketing campaigns that use positive social change and activism as a core message to resonate with consumers.
Industry Implications
1. Athletic Apparel - Athletic apparel companies can create product collections based on athlete's stories to connect with consumers and celebrate diversity, while also promoting sales.
2. Fashion - Fashion companies can leverage diversity and social change as a core message in their marketing campaigns to resonate with consumers and promote inclusivity.
3. Advertising - Advertising and marketing agencies can create campaigns that align with brands promoting social change and activism, better connecting with a young and diverse audience.