Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.
The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.
The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.
In-Store Cultural Events
This Brand is Celebrating Black History Month 2016 with In-Store Panels
Trend Themes
1. In-store Cultural Events - In-store panels and events hosted by retailers to engage customers and promote cultural awareness.
2. Celebrating Black History Month - Brands showcasing the contributions and achievements of African Americans during Black History Month through various initiatives and events.
3. Bringing the Conversation to Retail - Bringing important conversations and dialogues into the retail space to create a more immersive and engaging shopping experience.
Industry Implications
1. Retail - Retailers hosting in-store events to create more meaningful connections and experiences for customers.
2. Entertainment - Bringing cultural influencers and figures into in-store events to educate and entertain customers.
3. Fashion - Exploring the impact and influence of African American activists and style innovators in the fashion industry through in-store panels and discussions.