Travis Scott and Jordan Brand continue to work together on a new iteration of the Air Jordan 1 Low OG sneaker model with the black and phantom colorway. The latest palette is set to follow the Reverse Mocha colorway during the holiday season later this year.
The duo designs the upper with a black base foundation and then marks it with white details contrasting on top as the overlaying details. Reverse Swooshes can be seen by the lateral side of the shoe with regular Swoosh motifs by the medial side. More branding adorns the shoe by the tongue, the wings emblem on the right shoe, and '23' embroidered on the back of the left shoe.
Dark Tonal Low-Cut Sneakers
Travis Scott & Jordan Brand Launch a Black and Phantom Colorway
Trend Themes
1. Low-cut Sneakers - Innovative materials and technologies could be used to make low-cut sneakers more comfortable without sacrificing style.
2. Collaboration Sneaker Models - Collaborations between designers and sneaker brands provide opportunities for unique colorways and designs, attracting collectors and casual buyers alike.
3. Reverse Swoosh Details - Reverse Swoosh motifs are becoming a popular design feature in sneaker culture, providing opportunities for unique branding and storytelling.
Industry Implications
1. Fashion - The fashion industry can explore new materials, designs, and collaborations to create innovative sneaker models that appeal to a wider audience.
2. Sporting Goods - Sporting goods manufacturers can develop technologies and materials that improve the performance and comfort of low-cut sneakers for athletes and enthusiasts.
3. Marketing and Advertising - Marketing and advertising agencies can leverage the popularity of collaboration sneaker models and unique design features to engage with niche communities and generate buzz.