The BL.INK CXP (Consumer Xperience Platform) is an advanced connected packaging solution designed to enhance consumer engagement and streamline product data management. This platform integrates GS1 Digital Link and Digital Product Passports (DPP), enabling brands to deliver personalized, data-driven experiences at scale. The CXP platform allows for real-time digital twin product information via a mobile microsite for each individual product, providing detailed product details, enabling e-commerce transactions, linking to installation and maintenance videos, and collecting first-party data from product registrations.
Launched in 2024, the BL.INK CXP platform is aimed at improving efficiency, compliance, and customer satisfaction across various industries, including Consumer Packaged Goods (CPG), retail, healthcare, manufacturing, and logistics. By unifying connected packaging and GS1 Digital Link, the platform offers comprehensive visibility and control over product data, making it easier for brands to engage directly with consumers and enhance their overall experience. The no-code, data-integrated digital passport ensures that brands can quickly and easily implement connected packaging solutions, driving innovation and consumer loyalty.
Personalized Connected Packaging Platforms
BL.INK's Launched a CXP Platform Integrating GS1
Trend Themes
1. Connected-package Experiences - Advanced packaging solutions enhance consumer engagement through personalized and data-driven product interactions.
2. Digital Product Passports - Products equipped with digital passports offer real-time access to detailed information, simplifying compliance and improving consumer trust.
3. No-code Integration Platforms - Easily implemented no-code platforms enable brands to quickly adopt connected packaging solutions, fostering innovation and consumer loyalty.
Industry Implications
1. Consumer Packaged Goods (CPG) - Integrating connected packaging allows CPG brands to enhance customer engagement and streamline product data management.
2. Retail Innovation - Retailers can leverage connected packaging and digital links to offer personalized shopping experiences and facilitate e-commerce transactions.
3. Healthcare Compliance - Connected packaging platforms ensure healthcare products meet regulatory requirements while providing real-time access to product details for consumers.