The BK Motel is located in New Zealand, and is a place for people to go and "cheat on beef." Conceived by ad agency Colenso BBDO, the campaign was done for Burger King, and aims to have more people indulge in the guilty pleasures of eating chicken.
The video shot for the promotion of the BK Motel is done in a private investigation kind of way. A man is seen entering the motel from afar, and soon enough he sits at a table, takes out his juicy chicken burger and starts eating away. The creatives behind this branding strategy did a great job with taking the idea of a naughty time at a hotel, and re-appropriating it to fit the Burger King menu.
Guilty Fast Food Motels
The BK Motel in New Zealand Encourages Users to Cheat on Beef
Trend Themes
1. Guilt-free Indulgence - Opportunity for fast food chains to promote guilt-free alternatives to classic products.
2. Experiential Marketing - Opportunity to create unique and immersive brand experiences for customers.
3. Creative Branding - Opportunity for companies to think outside the box and use unconventional marketing strategies.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend by offering guilt-free menu options and immersive dining experiences.
2. Hospitality - Hotels can partner with fast food chains to create unique and themed dining experiences for guests.
3. Advertising - Ad agencies can work with companies to develop creative branding strategies that resonate with customers.