A Finland-based pet specialty retailer is aiming to show its appreciation for its canine customers by implementing the world's first dog loyalty program -- a system which is made possible with the help of the Biscuit Smart Collar.
Equipped with an RFID chip, this collar can enable store employees to access a dog's personal information, such as name, birthday and favorite treat. To ensure the optimal in-store experience, a screen that personally greets the dog will be situated at the entrance of the store.
Functioning similarly to a traditional loyalty card, this collar will enable a pet to redeem rewards, while providing the employee with the details necessary to offer the dog and its owner a memorable and convenient in-store experience.
Dog-Specific Loyalty Programs
The Biscuit Smart Collar Offers Dogs an Optimal In-Store Experience
Trend Themes
1. Canine Loyalty Programs - The use of dog loyalty programs is on the rise, driven by advancements in wearable tech.
2. Pet Retail Technology - Retailers are using new tech innovations to offer personalized experiences for pet owners.
3. Rfid-powered Pet Collars - The increased use of RFID chips in pet collars is creating opportunities for retailers to gather data and offer targeted rewards.
Industry Implications
1. Pet Retail - Pet retailers can incorporate wearable tech and loyalty programs to enhance the shopping experience for pet owners.
2. Wireless Technology - Wireless technology providers can develop RFID chips and other wearables for pet owners to track and monitor their pets' behavior and preferences.
3. Data Analytics - Data analytics firms can harness the data collected from RFID-powered pet collars to help retailers optimize their in-store experiences and offerings for pet owners.