The creative agency Dessein was enlisted to design the biscotti packaging for the Claudio Biscotti Italian Biscuits brand.
Claudio Biscotti is an artisan biscuit maker who has "over 400 different authentic recipes for his range of regional Italian biscuits – each as distinct as the region from which they originate." The biscuits are made by hand in small batches and the packaging they come in are able to reflect the artisan quality of the biscuits, but with a contemporary twist. The boxes feature images of the biscottis they contain, along with bright colors against a white backdrop.
Flavors in the collection include a Sardinian Amaretti, Tuscan Almond Biscuits, Sicilian Hazelnut Biscuits, Fruity Neopolitcan Biscuits, and Roman Wine Biscuits.
Photo Credit: Dessein
Sophisticated Biscotti Packaging
These Italian Packages Reflect Their Contents' Artisan Nature
Trend Themes
1. Artisan Packaging - Opportunity for businesses to design packaging that reflects the artisan quality of their products, while incorporating contemporary elements.
2. Regional Flavors - Growing demand for products that highlight regional flavors and unique recipes, creating opportunities for businesses to offer diverse and authentic options.
3. Handmade Craftsmanship - Rise in appreciation for handcrafted products, opening up opportunities for businesses to showcase their handmade processes and attention to detail.
Industry Implications
1. Food Packaging - Innovative packaging solutions that combine traditional craftsmanship with modern design, catering to consumers looking for unique food products.
2. Gourmet Food - Expanding market of gourmet food products, allowing businesses to capitalize on the demand for high-quality, artisanal offerings.
3. Artisanal Baking - Opportunity for businesses to create and market baking products that emphasize regional flavors and handmade techniques, appealing to consumers seeking unique and authentic baked goods.