Finding beauty products that specifically target those who lead active lifestyles is not necessarily easy to do -- yet the Birchbox ARROW collection steps in as the perfect option. The latest endeavor from the beloved curated subscription service, the collection is comprised of lightweight, long-wearing makeup and refreshing skincare. They all come stylishly designed, embracing a bold neon and black colorway often associated with the fitness industry.
The Birchbox ARROW collection features a cheek tint, lip balm and deodorant immediately with a mascara, brow gel and skin tint in the near future. As written on its website, "Each breathable product creates a fresh, natural, beautiful effect, so you can feel cool and confident from an A.M. gym session to a late-night work session (and everywhere in between)."
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
Trend Themes
1. Active Lifestyle Beauty Brands - The trend towards beauty brands specifically targeting active lifestyles is growing and provides an opportunity for innovative, long-wearing, and breathable products.
2. Lightweight and Refreshing Skincare - Consumers are seeking out skincare products that offer refreshing and breathable solutions for their busy lifestyles, creating opportunities for innovative formulations and packaging.
3. Fitness-inspired Colorways - Incorporating bold neon and black colorways commonly associated with the fitness industry creates the opportunity for new branding and packaging trends for beauty and wellness products.
Industry Implications
1. Beauty and Skincare - Beauty and skincare companies have an opportunity to create new product lines that cater to the growing demand for active lifestyle products.
2. Fitness and Wellness - Fitness and wellness industries can partner with beauty and skincare companies to create synergistic product offerings that cater to the lifestyles of their consumers.
3. Product Design and Packaging - There is an opportunity for product design and packaging companies to create new, innovative packaging solutions for active lifestyle beauty and skincare products.