A Finnish startup, Innomost, is developing a bioactive compound made from birch bark, which could offer a sustainable alternative to palm and fossil ingredients found in beauty and personal care products.
The startup was founded in 2016 and has focused on developing ingredients made from birch bark streams - such as birch charcoal powders, azelaic acid, betulin, etc. Innomost uses an industrial processing technology and works with a Finnish forestry company Metsa Group to source the raw birch bark necessary to produce its products.
The majority of cosmetic products currently on the market use ingredients and packaging material made from unsustainable practices and unhealthy ingredients - such as palm oil, fossil fuels, and plastics. Innomost believes its new birch-derived bioactive compound will revolutionize the cosmetic industry into a more sustainable and ethical market.
Sustainably-Sourced Cosmetic Ingredients
Birch Bark Could Replace Palm Oil Found in Cosmetics
Trend Themes
1. Sustainable Beauty - The trend for sustainably sourced cosmetic ingredients like Birch Bark could provide new ways of revolutionizing the cosmetics industry.
2. Bioactive Compounds - The trend for developing bioactive compounds from natural resources like birch bark could offer sustainable alternatives for industries reliant on fossil fuels and plastics.
3. Industrial Processing Technology - The trend for adopting industrial processing technology can facilitate the development of more sustainable products and business practices, like those used by Innomost and the Metsa Group in sourcing raw birch bark for use in cosmetics.
Industry Implications
1. Cosmetics Manufacturing - Cosmetics manufacturing industries could use the birch-derived bioactive compound to develop eco-friendly and sustainable beauty and personal care products.
2. Forestry - The forestry industry could benefit from sustainable and eco-friendly practices like the responsible sourcing of raw birch bark required by cosmetics manufacturing companies.
3. Packaging Manufacturing - Packaging manufacturing industries could take inspiration from Innomost's sustainable approach in developing packaging material made from natural resources rather than traditional unsustainable materials like plastic.