BioWash is a collection of natural cleaning products that recently underwent a revamping for its visual brand identity, to ensure that the company was able to compete with larger brands offering similar products.
Designed by the Brazilian creative agency chablau!, the new packaging for the cleaning products has a younger and more contemporary aesthetic. Where previously the brand featured outdated fonts and unnecessary images, the new labeling offers a modern font, limited but descriptive writing, and more contemporary graphics. The products themselves have a lessened impact on the environment, are hypoallergenic, are free of chlorine and are made from various natural ingredients.
The new BioWash branding ensures that the brand is able to better appeal to both domestic and foreign markets.
Cleaning Company Rebrandings
The BioWash Brand Recently Revamped its Brand Identity
Trend Themes
1. Sustainability-focused Cleaning Brands - New cleaning brand identities oriented around messaging of sustainability, eco-friendliness, and health consciousness are all set to disrupt the cleaning product industry.
2. Modernization and Rebranding of Small to Midsize Cleaning Brands - As companies like BioWash rebrand for a more sleek and updated look, so too will other smaller cleaning companies be forced to modernize in order to compete in the market.
3. Digital Marketing for Cleaning Brands - With branding becoming increasingly important for smaller cleaning companies, an investment in digital marketing can help companies stand out and become more visible to consumers.
Industry Implications
1. Cleaning Product Manufacturers - With natural cleaning product brands like BioWash shaking up the market through rebranding, these companies will need to adapt to a new set of brand concerns relating to sustainability, health and appearance in order to compete.
2. Creative Agencies - As brands like BioWash decide to update their branding to stay relevant and click with younger and more eco-conscious markets, creative agencies need to offer more targeted services that offer both traditional and modern designs.
3. Retailers for Cleaning Products - Following natural cleaning products' surge in popularity, retailers will not only need to make space on their shelves to accommodate them, but also adopt their brand concept by highlighting eco-friendly and healthy living themes in their own branding and marketing.