The Biotin Gummy Vitamin from hims is formulated for hair and skin health and will help one achieve thicker locks, stronger nails and brighter skin. In addition to its hair and skin benefits, biotin is also known to aid with digestive issues as well as nerve and heart health.
Dubbed "the handsome vitamin," hims is a male-centric health brand that aims to simplify one's self care routine from the inside out with specialized supplements, skincare and more. In addition to its vast supplement range, the brand also carries skincare essentials and is home to helpful telehealth and mental health resources that can be accessed virtually.
While biotin has long been a star ingredient marketed to women seeking to look and feel younger naturally, its natural benefits are now being embraced by male consumers prioritizing skin and hair health.
Male-Centric Biotin Supplements
The hims Biotin Gummy Vitamin Boosts Hair and Skin Health
Trend Themes
1. Male-centric Beauty Supplements - The rise of male-centric beauty supplements presents an opportunity for the industry to expand its target market and appeal to a new audience.
2. Simplification of Self-care - Brands that aim to simplify self-care routines by offering specialized supplements and skincare products, like hims, have the potential for disruptive innovation in the health and wellness industry.
3. Gender-neutral Health and Wellness Products - Creating more gender-neutral health and wellness products, such as biotin supplements marketed to both men and women, can help brands tap into a larger and more diverse consumer base.
Industry Implications
1. Beauty and Wellness Supplements - The beauty and wellness industry can continue to expand its offerings by developing specialized supplements and expanding its target market to include male consumers.
2. Telehealth and Mental Health Resources - Brands that offer virtual healthcare and mental health resources, like hims, have the opportunity to disrupt traditional healthcare systems and make healthcare more accessible and affordable.
3. Gender-neutral Skincare Products - Developing skincare products that cater to all genders can provide an opportunity for brands to attract a wider audience and tap into a growing demand for gender-neutral products.