Artist Jennifer Bolande is on a mission to replace billboards in California with beautiful pictures of nature that perfectly fit into the natural landscapes.
'Visible Distance/Second Sight' is part of a larger exhibition called 'Desert X,' which helps to direct one's attention away from advertisements and back to the beautiful natural surroundings. As such, the images that are depicted on these billboards in California line up directly with the mountainous ranges behind them, making it seem almost as if the signs aren't there at all.
When driving through beautiful natural landscapes, it can be a shame to see billboards blocking picturesque views, and a project like this helps to draw attention to this fact by juxtaposing both images and reality.
Landscape-Mimicking Billboards
These Billboards in California Draw Attention to Natural Beauty
Trend Themes
1. Replacing Billboards with Nature - The trend of replacing billboards with images of nature in natural landscapes presents opportunities for disruptive innovation in outdoor advertising and the tourism industry.
2. Directing Attention to Natural Beauty - The trend of using billboards that blend seamlessly with the natural surroundings disrupts traditional advertising and offers possibilities for innovation in outdoor marketing strategies and environmental awareness campaigns.
3. Juxtaposing Images and Reality - The trend of creating billboards that align with the scenic backgrounds challenges traditional advertising methods and opens up avenues for disruptive innovation in visual communication and perception-based marketing.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can explore disruptive innovation opportunities by incorporating billboards that harmonize with natural landscapes.
2. Tourism - The tourism industry can benefit from disruptive innovation by incorporating landscape-mimicking billboards that enhance the visitor experience while preserving the scenic beauty of natural locations.
3. Marketing and Branding - The marketing and branding industries can find opportunities for disruptive innovation in creating visually engaging campaigns that utilize billboards seamlessly integrated into the environment.