A new site, Bikini's College, aims to provide an interactive guide to international flirting. It's getting a lot of coverage from major sites, including Ad Rants.
Implications - I can see how this promotional clip called My Teacher is Sexy would entice young school boys to want to stay in school, but it is certainly a bit confusing.
Does Bikini's College signal towards the growing trend of globalized hook ups? One thing is for certain though, and that's that sex sells. This particular form of sexvertising is pushing many boundaries and companies or brands that are looking to generate a lot of buzz (and who aren't afraid of controversy) should take note.
Bikini's College
Learning Made Sexy
Trend Themes
1. Bikini-based Learning - Providing a new interactive approach to education through sex appeal.
2. Globalized Flirting - Catering to worldwide audiences through online dating and language learning.
3. Sexvertising - Tapping into the power of sex and controversy to generate buzz.
Industry Implications
1. Education - Exploring new ways of engagement and interactivity in learning.
2. Online Dating - Catering to an audience seeking connections beyond borders.
3. Marketing and Advertising - Exploring the use of shock value and controversy to generate attention and create brand buzz.