The bike-powered Ben & Jerry's movie theater pop-up was a fun summertime event that took place over the first weekend of August. Throughout the three-day event, consumers were invited to participate in a variety of activities and lounge on grassy sofas and cow print beanbags.
The fun pop-up event featured food and drink stalls in addition to a variety of childhood favorite games such as Jenga. The event boasted stationary bikes retrofitted to provide power for the movie screen, while it was also powered by an eco-friendly hybrid source through Firefly.
The Ben & Jerry's bike-powered cinema experience was held in collaboration with Firefly and served to promote the brand's new flavor, Fair Trade Cookie Core, of which samples were offered.
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
Trend Themes
1. Bike-powered Entertainment - Companies could create more bike-powered experiences, such as concerts or art installations, to provide eco-friendly and unique entertainment options.
2. Sustainable Pop-ups - Brands can create more pop-up events that prioritize sustainability, such as recycling or using renewable energy, to attract environmentally conscious consumers.
3. Interactive Brand Experiences - Companies can offer interactive activities and games alongside their products or services to create a more engaging brand experience for consumers.
Industry Implications
1. Event Planning - Event planners can incorporate more eco-friendly elements into their events to attract environmentally conscious clients and consumers.
2. Green Technology - Businesses within the green technology industry can develop new and innovative ways to provide renewable and sustainable energy sources for events and other activities.
3. Food and Beverage - Food and beverage companies can collaborate with other brands to create unique and interactive experiences for their consumers, such as the bike-powered cinema event created by Ben & Jerry's.