In the wake of climate change and consumers' desire to purchase sustainable products, Tennent's Lager -- a Scottish beer company -- launched the 'Because Life is Bigger Than Beer' campaign that highlights the brand's commitment to sustainability. Through the view of a local at a pub who gets whisked away to various locations, the commercial educates viewers on the company's eco-friendly production practices, including only using locally sourced ingredients and water.
Additionally, the beer brand announced its goal of being carbon neutral by 2025 -- saving the equivalent of over 270,000 flights to London from Scottland each year in CO2 admissions -- and to stop using single-use plastics by 2021 -- saving the equivalent of 150 tonnes of plastic each year. It concludes by reminding viewers that "life is bigger than beer" and sustainability should be a top priority.
Beer Sustainability Commercials
Tennent's Lager Debuts the 'Because Life is Bigger Than Beer' Ad
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to create campaigns and initiatives that raise awareness about climate change and promote sustainable practices.
2. Local Sourcing and Production - Potential for companies to emphasize the use of locally sourced ingredients and production practices to reduce carbon footprint and support local economies.
3. Carbon Neutrality and Plastic Reduction Goals - Emerging trend of setting ambitious goals to achieve carbon neutrality and reduce or eliminate the use of single-use plastics, creating opportunities for innovation and sustainable solutions.
Industry Implications
1. Beverage Industry - Incorporating sustainable practices and promoting climate change awareness within the beverage industry as consumers increasingly prioritize eco-friendly products.
2. Advertising and Marketing Industry - Launching campaigns and initiatives that raise awareness about climate change and promote sustainable practices, providing businesses with creative opportunities to convey their eco-friendly values.
3. Environmental Solutions Industry - Creating innovative solutions to help businesses achieve their carbon neutrality and plastic reduction goals, thereby contributing to a sustainable and eco-friendly future.