Streetwear label The Hundreds collaborates with BIGFOOT, which is the pioneer of the original monster truck that was first introduced back in the late 70s. It was founded by former construction contractor Bob Chandler, who had a deep interest in off-roading. Bob Chandler still runs the business today as a fully independent family organization. Currently, BIGFOOT continues to run strong at shows all over the country. The collaboration it has with The Hundreds draws inspiration specifically from the ingenuity of Bob and the spirit of the arena.
The collaborative range includes t-shirts, hoodies, headwear, and a pit crew jacket. There are a plethora of motorsport motifs that decorate the capsule throughout using screenprint and embroidered graphics. There are also accenting slogans that read "Brand of Brothers," "Strength in Numbers," "Fight Back," and "4x4x4." The 4x4x4 represents BIGFOOT's first vehicle that has four wheels, four-wheel-drive, and four wheel steering. Some standout items from the collection include the classic pit crew jacket, the stadium seat cushion, can koozie, and the foam front mesh snapback.
Motorsport-Inspired Capsules
The Hundreds and BIGFOOT Present a Capsule Inspired by Bob Chandler
Trend Themes
1. Motorsport-inspired Fashion - Opportunity to collaborate with notable figures in the motorsport industry to design and create fashion-forward collections for consumers with an interest in motorsports.
2. Collaborative Streetwear Collections - Opportunity to collaborate with different brands, teams, and organizations outside of the fashion industry to create unique and limited-edition apparel and accessories.
3. Incorporating Slogans and Motifs - Opportunity to incorporate specific slogans and motifs that resonate with the targeted consumer group into fashion products, creating a unique and identifiable identity for the product line.
Industry Implications
1. Motorsports - Collaboration between fashion and motorsports events can create unique and interactive experiences for both consumers and athletes.
2. Entertainment - Cross-branding with entertainment icons can stimulate brand and product awareness and increase brand equity through consumer identification and association.
3. Sports - Collaborative products and merchandise with sports teams can broaden the consumer reach beyond traditional fan apparel and accessories lines.