Summer is just around the corner, and Checkers and Rally’s want to help consumers start celebrating with its new Big Surf Slushie.
As the name suggests, the Big Surf Slushie is a cool blue drink inspired by surfing. The drink itself consists of a Blue Raspberry Fanta slush mixture, swirled with a sweet vanilla shake. This means you get the icy texture of a slushie, but with the creaminess of a milkshake. The whole thing is then topped with a tiny gummy shark to make it look like an ocean in a cup.
Available in regular and large sizes, the new Big Surf Slushie is available from participating Checkers and Rally’s locations across the US for a limited time.
Blue Raspberry Soda Slushies
Checkers and Rally’s Have Launched the Big Surf Slushie for Summer
Trend Themes
1. Surf-inspired Slushies - The success of the Big Surf Slushie shows the potential for other food and beverage companies to create surf-themed slushie drinks.
2. Combining Slushies and Milkshakes - The combination of a slushie and a milkshake in the Big Surf Slushie presents an opportunity for other brands to experiment with different flavor combinations and textures.
3. Limited Edition Summer Drinks - The popularity of seasonal limited-time drinks, like the Big Surf Slushie, suggest that creating exclusive summer beverages could drive consumer excitement and boost sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore innovative ways to combine different product categories, like slushies and milkshakes, to attract new customers.
2. Fast Food - Fast food chains can take advantage of limited-time seasonal offerings, such as surf-inspired slushies, to create buzz and increase foot traffic to their locations.
3. Restaurant Franchises - Restaurant franchises can develop their own unique limited-edition summer drinks to stand out from competitors and provide customers with exclusive options during the summer season.