Vintage-Themed Beer Labels

Big Lug's Brand Identity Boasts Retro Illustrated Icons

CODO Design studio is the creative team behind Big Lug's new brand identity which is an homage to vintage visuals. The Indiana-based brewery's retro-themed beer labels are used to represent its four signature flavors and boast illustrated characters that are synonymous with each. These range from a king to a fox sporting a bowler hat.

Offering four signature flavors -- a 'Kings Jive' English Brown Ale, a 'Goat Ranch' Helles Lager, an 'Alpenhorn' German Style India Pale Ale, and 'Kristofferson,' an Oatmeal Pale Ale -- Big Lug is a fan favorite among beer lovers in Indiana. CODO Design's unique branding project brings the company's passion for its beer to life and is whimsical and eye-catching for drinkers drawn to Instagram-friendly packaging.
Trend Themes
1. Retro Branding - Opportunity for other industries to take inspiration from vintage visuals to create unique packaging and branding.
2. Illustrated Characters - Incorporating illustrated characters in branding and packaging for products can create a fun and whimsical experience for consumers.
3. Instagram-friendly Packaging - Designing packaging with social media in mind can attract younger consumers and create buzz for brands on platforms like Instagram.
Industry Implications
1. Craft Beer - Craft breweries can use retro-themed branding and illustrated characters to differentiate themselves in a crowded market and create a loyal customer base.
2. Food and Beverage - Food and beverage companies can take inspiration from Big Lug's retro branding and create unique packaging to stand out on shelves and connect with consumers.
3. Fashion and Apparel - Fashion and apparel companies can incorporate vintage visuals and illustrated characters in their branding to create a nostalgic and fun customer experience.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES