The beloved beer brand, Keystone Light, is bringing back its annual 'Big Game Hunt' promotion, but this time, the brand made it a mobile Augmented Reality experience. Fans who find the rare orange can unlock four AR animals including an elk, a duck, a boar, and a buck, that come to "life" in their own home. Simply scan the QR code on the can with your smartphone camera and click the notification tab to launch their browser. These images and videos of the virtual animals can be shared to social media.
Justine Stauffer, marketing director of economy brands, commented on the Big Game Hunt Promotion, stating: "We wanted to celebrate our annual Big Game Hunt program and give consumers a different experience they can enjoy from their homes. We are thrilled to partner with Futureman Digital to bring The Hunt and its four new animals to life for our fans with this Augmented Reality experience."
Consumers can participate by purchasing Big Game Hunt packages until October 31st.
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
Trend Themes
1. Augmented Reality Experiences - The use of Augmented Reality (AR) technology in marketing campaigns allows brands to provide unique and immersive experiences for consumers.
2. Virtual Gamification - Incorporating virtual hunting games into marketing promotions offers a fun and engaging way for brands to interact with their audience.
3. Mobile QR Code Scanning - The use of QR codes in mobile campaigns provides a convenient and seamless way for consumers to access digital experiences.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can explore using AR and gamification tactics to enhance customer engagement and promote their products.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of AR experiences and virtual gamification to create innovative campaigns for their clients.
3. Mobile Technology - Mobile technology companies can develop and improve QR code scanning apps and platforms to facilitate the seamless integration of mobile campaigns.