Ladies, lay away your tweezers! This fall's eyebrow is bigger than ever. Skinny may be the in look for jeans, but for brows, the pencil-thin look is so out (sorry, Paris). That's right -- liberate yourselves! Put those tweezers away; it's time to let those hairs grow wild.
Not everyone will agree that the look is hot, so it will take a confident woman to pull this off. Bold trendsetters are sporting the caterpillar look achieved by letting the natural eyebrows grow in, or, for maximum impact, colouring and styling them to achieve ultimate fullness.
The bushy look was paraded down Chanel's runways when models showed off the fall collection. The raw, untweezed look is slowly being adopted by celebrities too. Lisa Connely's iconic brows are dark and dominant, Ashley Olsen is helping set the trend for tweens, and models Doutzen Kroes and Hilary Rhoda are setting new runway standards. Julia Stegner and Sienna Miller are proof that even blondes can rock the look.
Gents, have no fear: your woman's unmanicured brows might take a little getting used to, but the good news is that the monobrow will never be in! Sorry girls, the middle still needs to be attended to. Channellings Sesame Street's Bert is still a faux-pas!
Bushy, Wild & Untweezed
Big Brows Are Hot For Fall
Trend Themes
1. Big Brows - Disruptive innovation opportunity: Develop new eyebrow grooming techniques and products that enhance the natural fullness of brows.
2. Untweezed Look - Disruptive innovation opportunity: Create innovative eyebrow styling tools and services that allow individuals to achieve the untweezed, bushy brow look.
3. Celebrity Influence - Disruptive innovation opportunity: Collaborate with celebrities and influencers to launch eyebrow-focused beauty campaigns and products.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce new eyebrow care products and services tailored for the big brow trend.
2. Fashion - Disruptive innovation opportunity: Partner with fashion brands to incorporate big brows into their collections, offering eyebrow styling tips and products along with their clothing lines.
3. Cosmetics - Disruptive innovation opportunity: Develop eyebrow makeup formulations and applicators that emphasize the natural fullness and thickness of brows.