Although McDonald's has already seen massive success with the launch of its all-day breakfast menu, now the chain is upping the ante with the introduction of its Big Breakfast platter. With more fast food chains beefing up their morning menus, this new meal option helps to set McDonald's apart.
The Big Breakfast platter is a limited-time item available from McDonald's Taiwan. The star of the new platter is McDonald's take on Eggs Benedict, which consists of two open-faced Egg McMuffins. Each sandwich is topped a cooked egg, Canadian bacon and a rich hollandaise sauce. The platter also comes with a seasonal salad and the option to add hash browns, as well as a hot or cold drink.
The new breakfast platter gives consumers a more gourmet option when it comes to choosing fast food breakfast fare.
Fast Food Breakfast Platters
The New Big Breakfast Platter from McDonald's Includes Eggs Benedict
Trend Themes
1. Gourmet Fast Food Breakfasts - The introduction of McDonald's Big Breakfast platter showcases a trend towards more gourmet options in the fast food breakfast industry.
2. Expansion of Morning Menus - McDonald's launch of the Big Breakfast platter demonstrates the trend of fast food chains beefing up their morning menus to attract customers.
3. Limited-time Specials - The Big Breakfast platter being a limited-time item illustrates the trend of fast food chains offering exclusive meal options to create buzz and attract customers.
Industry Implications
1. Fast Food - The introduction of the Big Breakfast platter by McDonald's highlights the disruptive innovation opportunity in the fast food industry to offer more gourmet breakfast options.
2. Breakfast Takeout - The expansion of morning menus by fast food chains presents a disruptive innovation opportunity in the breakfast takeout industry to cater to consumers looking for convenient and diverse breakfast options.
3. Limited-time Menu Offerings - Fast food chains offering limited-time specials, like the Big Breakfast platter, create a disruptive innovation opportunity in the restaurant industry to attract customers with exclusive and unique meal options.