The folks at Bob’s--a Brazilian burger chain--have cooked something up called the Big Bob burger and it’s fit for Jesus Christ himself. The wall-sized ad shows the ‘Big Bob’ burger in the outstretched hand of Rio de Janeiro’s iconic ‘Christ the Redeemer’ mountaintop statue. The ad is accompanied by a slogan that roughly translates into "Brazilian as you like."
In a country where about 91% of the population identify themselves as Christians, these burger-peddling, cartoon images of Jesus could be successful or monumentally catastrophic. Hopefully there will be a lot of Big Bob burger-eating and not a lot of rioting in Rio.
Jesus-Endorsed Burgers
Christ the Redeemer's Favorite Fast Food is the Big Bob Burger
Trend Themes
1. Religious-inspired Marketing - Opportunity to capitalize on religious imagery and symbols in marketing campaigns to target specific religious populations.
2. Cultural Sensitivity in Advertising - Growing need for businesses to be culturally sensitive and avoid controversial advertising that may offend certain religious or cultural groups.
3. Localization in Fast-food Chains - Increasing demand for fast-food chains to tailor their menus and marketing strategies to specific cultural or religious preferences in different regions.
Industry Implications
1. Fast-food Chains - Opportunity for fast-food chains to utilize religious symbolism in their marketing campaigns and menus to attract specific religious populations.
2. Advertising and Marketing - Increasing need for advertising and marketing professionals to understand and navigate cultural sensitivity in order to create successful and non-controversial campaigns.
3. Global Food and Beverage Industry - Growing demand for localized products and menus in the global food and beverage industry to cater to diverse cultural and religious preferences.