A female-owned brewery in Brooklyn has introduced a Beyonce-inspired beer to its craft offerings, humorously named 'Bïeryoncé.'
The singer-inspired beverage is a German pilsner that comes available in a four-pack, making it perfect for sharing with friends. To make things even more exciting for fans of Beyonce, this drink is enclosed in a can with a label that resembles the singer's latest album artwork -- featuring pink lettering against a black background. The beer's flavor profile is described as a "warming malt finish, like a drizzle of honey in your cup of green tea."
Bïeryoncé was first released to coincide with the singer's New York concert, but has since made its return to the shelves at select alcohol retailers throughout the city.
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
Trend Themes
1. Celebrity-inspired Beers - More breweries can create unique craft beers inspired by famous personalities using creative brand naming, labeling, and flavor profiles
2. Limited Edition Alcohol for Events - Beverage producers can create special edition drinks tied to events or concerts, generating buzz, and fan engagement.
3. Female-focused Alcohol Products - More female-owned breweries and distilleries can create products targeted at women, using humor and pop culture references to stand out in a crowded market
Industry Implications
1. Craft Beer Industry - Craft beer breweries can explore new creative avenues to capture underserved markets and gain customer loyalty
2. Alcohol Retail Industry - Alcohol retailers can capitalize on exclusive product releases, collaborating with producers to offer limited edition beverages and generating foot traffic into stores
3. Pop Culture-inspired Marketing - The entertainment industry can collaborate with producers to create drinks that serve as promotional or merchandise tools for movies, music, and other events