ZIPPO works in collaboration with manga franchise Berserk on a new lighter that spotlights Griffith's Band of the Hawk as the main inspiration. The previous launches highlighted Guts himself, so this takes a different turn in terms of the design influence.
The new look is made with a spotlight on the crest of the organization and the front reads the English translation of the signature Griffith line, "I will get my own kingdom." The rest of the design is made from brass materials on the exterior and is finished with a brushed coating to create a more textured look overall. This also helps with reducing the look of scratches that may have been obtained with use over time.
Manga Series-Inspired Lighters
ZIPPO and Bezerk Join Forces on a New Collaborative Lighter
Trend Themes
1. Manga-inspired Collaborations - The collaboration of ZIPPO and Berserk on a manga-inspired lighter highlights the trend of collaborations between companies in the entertainment and product industries.
2. Character-centric Product Design - The design of the lighter based on the crest of Griffith's Band of the Hawk reflects the trend of character-centric product design in the entertainment merchandise industry.
3. Textured Finishes on Products - The brushed coating of the lighter's brass exterior reflects the trend of using textured finishes to create a more appealing and durable product in the fashion and accessories industry.
Industry Implications
1. Entertainment Merchandise - The collaboration between ZIPPO and Berserk shows disruptive innovation opportunities for creating unique and limited edition products inspired by popular anime, manga franchises, and other entertainment mediums.
2. Fashion Accessories - The trend of using textured finishes on products like lighters provides disruptive innovation opportunities to create more appealing and long-lasting products in the fashion accessories industry.
3. Product Design - The trend of character-centric product design provides disruptive innovation opportunities to create products that reflect the personality and values of consumers in different industries, such as entertainment merchandise and fashion accessories.