The Dunkin' Beyond Sausage Sandwich was test marketed by the brand during the summer in Manhattan and has earned a national launch that's coming November 6 along with an exclusive sampling promotion. Curious consumers can enjoy a sample of the plant-based breakfast sandwich on November 8 and 9 at participating locations between 8am and 10am while supplies last. The sampling event will help to offer weary patrons a way to try the meat-free menu item before purchasing a whole one, which will come as welcome news to consumers of all ranges.
The Dunkin' Beyond Sausage Sandwich national launch and sampling is part of the continued push towards plant-based QSR foods as brands offer familiar fare with a vegetarian twist.
Plant-Based Sandwich Promotions
Dunkin' will be Offering Samples of its Beyond Sausage Sandwich
Trend Themes
1. Plant-based QSR Foods - Opportunity for restaurants to offer familiar fare with a vegetarian twist.
2. Sampling Promotions - Opportunity to provide free sample of new products to curious customers.
3. National Launches - Opportunity to take successful test-market products and expand them nationally.
Industry Implications
1. Fast Food - Opportunity for fast food chains to expand their menu offerings with plant-based options.
2. Vegetarian Food - Opportunity for companies to capitalize on increased demand for vegetarian food options in the QSR market.
3. Promotional Marketing - Opportunity for marketing companies to come up with creative ways to promote new product launches, such as sampling events.