Plastic-neutral retailer Grove Collaborative and Crescent Hotels & Resorts launched a Beyond Plastic Stay partnership pilot, which will provide a more environmentally friendly experience for travelers and support the hotel management company's efforts to make the hospitality industry more sustainable.
When reserving a room at any of the participating properties across the United States, guests can look for the "Beyond Plastic Stay" option. Guests' rooms are cleaned with products from Grove Co., For Good, and Seventh Generation, prioritizing refillable systems where possible and avoiding single-use plastics.
In their suites, guests will find products from Grove Co., Alpine Provisions and Plant Therapy, and additional personal care items are available for purchase from Grove Co., and other environmentally minded companies like Spinster Sisters, The Humble Co. and Kitsch.
Sustainable Hotel Partnerships
Grove Co. & Crescent Hotels & Resorts Launched Beyond Plastic Stay
Trend Themes
1. Plastic-free Hotel Amenities - Introducing refillable personal care products in hotel rooms reduces single-use plastic waste and appeals to environmentally conscious travelers.
2. Collaborative Sustainability Programs - Partnerships between retailers and hotel chains offer innovative solutions for reducing environmental impact and promoting eco-friendly practices.
3. Green Cleaning Solutions - Using eco-friendly cleaning products from companies like Grove Co. and Seventh Generation provides a healthier and more sustainable cleaning alternative for hotels.
Industry Implications
1. Hospitality - Embedding sustainability into guest experiences helps hotels differentiate themselves and attract a growing segment of eco-conscious travelers.
2. Retail - Retailers of environmentally friendly products can expand their market by partnering with hospitality businesses to offer green solutions.
3. Personal Care - The demand for sustainable personal care items in the hospitality sector underscores opportunities for growth and brand visibility for eco-conscious personal care brands.