Vegetarians and vegans rejoice because Tim Hortons has just begun selling Beyond Meat sausage sandwiches and wraps at all of its Canadian locations. The rollout follows the successful test run of Beyond Meat’s new plant-based sausage at select locations in Toronto last month.
Tim Hortons' new Beyond Menu menu consists of several sandwiches and wraps made with Beyond Meat’s plant-based sausage. There's the Beyond Sausage Egg & Cheese sandwich, which sandwiches a plant-based sausage patty, cheese and egg omelet between a Homestyle Biscuit. There is also the Beyond Sausage Farmer’s Wrap, which combines the same plant-based sausage patty with a fluffy egg, a hashbrown, and melted cheese. For vegans who are looking for an animal-product-free option, there's a vegan breakfast sandwich while combines Beyond Meat sausage with lettuce and tomato on a Homestyle Biscuit.
Plant-Based Breakfast Sandwiches
Tim Hortons Now Sells Beyond Meat Sausage Sandwiches and Wraps
Trend Themes
1. Plant-based Meat - The rise of plant-based meat alternatives presents an opportunity for the food industry to cater to the growing demand for vegetarian and vegan options.
2. Alternative Fast Food - The introduction of plant-based breakfast sandwiches at Tim Hortons demonstrates the potential for fast food chains to diversify their menus and cater to a wider range of dietary preferences.
3. Vegan Convenience - The availability of a vegan breakfast sandwich at Tim Hortons highlights the need for convenient and accessible options for vegans on the go, opening up possibilities for innovative plant-based convenience foods.
Industry Implications
1. Food Retail - The plant-based meat trend presents an opportunity for food retail companies to stock and promote a wider variety of vegetarian and vegan products to meet consumer demand.
2. Fast Food - Fast food chains have an opportunity to tap into the growing market for plant-based alternatives by offering diverse menu options that cater to vegetarian and vegan preferences.
3. Convenience Food - The demand for vegan convenience options, as showcased by Tim Hortons' vegan breakfast sandwich, creates a potential market for innovative plant-based convenience food products.